Strategic Researches

A strategic marketing plan to increase AREA 02’s GMV (Gross Merchandise Volume).

Champagne Taittinger E-commerce Launch

An offline-to-online marketing campaign to drive users to purchase products on the Taittinger e-commerce site.

Optimize Instagram content strategy to enhance engagement rate, and increase products' sales rate on Amazon.

Materialistic behavior of social media among Chinese millennials

-based on the research of RED